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Broken Guitars and Oatmeal for Breakfast- realtime relevance

Posted by admin on Aug 13, 2009 in United breaks guitars video, customer service, twitter |
A Little Birdie Told Me

A Little Birdie Told Me

“What’s up?” That’s why most people use twitter. It is a remarkably effective way to stay connected in short bursts, and networks can extend all over the world.

In the same way that people share bits of their lives, they will also complain about what goes wrong- and, where before the Internet their thoughts would have touched a small group of people, now online influence extends to the thousands.

This video had over 2 million views when I first saw it at a few days old. As of today’s date there were over 4,800,000 views. In fact, when I flew United on the way back from San Francisco, the flight attendant announced at the onset, “We will only be a few more moments, folks, as we gently stow luggage aboard the plane for the flight. We do NOT break guitars at United.”

Twitter is an ideal way to step in and solve problems before they get big.

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