Be Clever

I too have a box of letters- from my father to my mother while he was in Korea. A couple of weeks ago, a friend of one of my friends was deployed to Iraq, and they have been keeping in touch through cell phone and other social media avenues.
Of course, it’s the same social [...]

Broken Guitars and Oatmeal for Breakfast- realtime relevance

“What’s up?” That’s why most people use twitter. It is a remarkably effective way to stay connected in short bursts, and networks can extend all over the world.
In the same way that people share bits of their lives, they will also complain about what goes wrong- and, where before the Internet their thoughts would have [...]

Tags: connections, customer service with twitter, twitter, United breaks guitars

Comcast Cares- a twitter success story

Does an online presence work?
Here’s one example of a success story- and there are many others. Do you have fond feelings for your cable company? Most people don’t- and Comcast wanted to change that. They developed a twitter presence, choosing ComcastCares for the twitter name instead of just Comcast. This was actually a very smart [...]